Private market predictions for 2024

In economics, a fragmented industry is an industry in which there are many small businesses producing a homogeneous product. The term is often used in contrast to an oligopoly, in which a few large businesses dominate the market. One is that there can be a lot of duplication of effort as each business tries to get a larger share of the market. In a fragmented industry, there is no one firm that has a large enough market share to be able to significantly influence prices. A firm that’s in the process of consolidating can scale efficiently if its people embrace localization.

Identifying a fragmented industry that is perfect for you to disrupt is key when deciding on a marketplace idea. Specialization is often the key to winning inside a fragmented market, so try not to go outside your competencies. And inside of a fragmented market, there are plenty of clients to pursue.

Competition means there are lots of clients spending money on what you do. Their presence is a good thing – and something to be thankful for because it shows a demand for what you offer. The type of strategic options that a firm can employ would vary depending on the extent of competition. As Thompson and Strickland observed; “A number of industries are populated by hundreds, even thousands, of small and medium-sized companies, many privately held and none with a substantial share of total industry sales. Launch and scale your 3rd party product strategy with Commercetools accelerator. BigCommerce connected is how you can quickly provide more quality products than ever before.

  1. The industry remains highly fragmented, but LPs have favored larger funds in a constrained fundraising environment.
  2. Then, utilize our market screener to select from thousands of stocks available for trading.
  3. Specialization involves focusing on a specific niche or segment to differentiate from competitors and attract loyal customers.
  4. This has forced many small businesses to exit the marketplace because they have been unable to evolve into a business model to buy and sell goods rather than make them.

As you can see, high industry concentration does not guarantee pricing power. That’s why we should use this measurement as a guide rather than a bullet-proof rule. To that end, automobiles, aircraft, and oil refining are some of the highly concentrated industries with relatively weak pricing power.

Concentration vs. Fragmentation

Successful companies always look for new ways to increase efficiency and cut costs. With risks and uncertainties, the early development of an industry provides potential leverage from strategic choices. — When the demand is local or with a strong local flavour, the industry tends to become fragmented. For instance, if the output is bulkier than raw material, the entire value chain shifts closer to the market, as in the case of blow-moulded container Industry. Everyone knows that most new industries are fragmented and consolidate as they mature. Our long-term analysis of mergers around the globe has found that most industries progress predictably through a clear consolidation life cycle—and that companies can plot with some precision where they fall in the cycle.

The result of this is that only two large companies can dominate the market. This leaves consumers with fewer choices which can lead to higher prices and less innovation. The result of this process is that large corporations dominate an industry, with small businesses having a very difficult time competing.

Economies of scale lower the unit cost of a product by spreading the cost of production over a large number of uniform goods. This strategy is not applicable in a fragmented industry where novel products and specialized market facilitation index services predominate. While an economy of scale would increase the geographical reach of a major firm, its absence in a fragmented industry tends to limit the geographic extent of the competitors’ market.

Advantages of Having an International Business

A fragmented industry is one in which many companies compete and there is no single or small group of companies which dominate the industry. The competitive structure of the industry means that no one company is in an overly strong or influential position in the industry. We are the marketplace platform behind the success of some of the fastest-growing online businesses. See how our customers create thriving marketplaces, and how you can follow in their footsteps.

While on the other hand, concentration allows companies to establish a strong foothold in the market. A concentrated market also makes it easier for an existing player to dominate the market and increase their profits. The rise in the DIY traveler phenomenon has a silver lining (we promise!) Long story short, tourism is booming! 2016 recorded a 3.9% growth in international travelers (which equates to a whopping 46 million more people exploring new destinations) and this steady growth is not expected to stop in the foreseeable future.

As early as 1897, the United States Department of Agriculture (USDA) issued a report showing that consolidation had occurred in the meatpacking industry.

Determine if there are barriers to entry

Who are the key players in the industry, where do they all fit together and how does the industry actually work?! There’s no doubt that the travel industry is a confusing space to wrap your head around so we’ve broken it down for you in this easy new resource. Technology advancements open new avenues for you to broaden your offering. Online itineraries and mobile apps are excellent opportunities for you to bring new revenue streams into your travel business. Or is it something that we in the travel industry should be paying attention to?

Many corporations have also used their increased power to manipulate the market in their favor, leading to less innovation and a lack of new products and services. This deprives smaller companies of obtaining the capital they need to compete. Outsourcing also provides larger companies with the ability to produce goods at a lower cost, making it difficult for small businesses to compete in domestic and international markets. Larger companies have been able to expand their production capacity to increase efficiency and lower costs.

Another way that consolidation has made it difficult for small businesses to compete is through outsourcing. Outsourcing has become a very popular method for companies to cut costs and allow an ideal business model. In the fast-evolving domain of connected TV (CTV) advertising, anticipated to grow to $40.9 billion by 2027, the strategic selection of content emerges as a crucial driver for success — especially in 2024.

The economies of scale have also allowed large companies to achieve better production values through their ability to purchase large quantities of raw materials, which lowers the cost of production. Watching for new entrants in fragmented markets can provide trading opportunities, especially if they appear poised for growth. To begin trading fragmented markets today, first open a account and deposit some funds. Then, utilize our market screener to select from thousands of stocks available for trading. Finally, decide whether to go long or short and set your position size before executing your trade. You also have the option to trade with absolutely no risk using a demo account from

These demo accounts do not require payment and provide virtual funds, enabling you to test out trading with live prices. Changes in technology or product design can make a situation where the in-house supplier provides unfitting products or services. The accepted strategy in this industry is to harvest, eliminating investment, and generating maximum cash flow.